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Todd Reed (designer)
Todd Reed (born April 16, 1973)〔(【引用サイトリンク】title=Todd Reed, Inc. )〕 is an award-winning〔〔("Award Winning Jewelry Designers" ), ''Forbes'', 24 October 2011. Retrieved on 4 January 2015.〕 American fine jewelry designer best known for his use of rough diamonds.〔("Todd Reed's Play on Pearls" ), ''Robb Report'', 20 June 2014. Retrieved on 2 January 2015.〕 Reed's designs are hand-fabricated in Boulder, Colorado using recycled metals.〔
==Biography==
In 1992 Reed began working for leathersmith Eric Hodges,〔("Design Talk - Todd Reed" ), ''DiamondWorld.net'', 18 February 2013. Retrieved on 2 January 2015.〕 fabricating the metal conchos for leather bags. Soon after, Reed was introduced to rough diamonds by collector Jack Greenspan.〔〔("Veranda Art of Design Awards Winner 2009" ), ''Veranda'', September 2009. Retrieved on 2 January 2015.〕 Reed started teaching himself how to create jewelry from metal using colored gemstones.〔〔 Oriel, Andy. December 2009. The Softer Side of Forging. ''Lapidary Journal, December 2009'', pp. 26 〕 Even though Reed found a passion for creating jewelry, he enrolled in Western Culinary Institute in Portland.〔Michelle, Amber. ("Raw Power" ), ''Rappaport Magazine'', March 2009. Retrieved on 2 January 2015.〕 While attending school he sold his designs at local markets.〔 After completing school, he moved back to Colorado and began selling jewelry to galleries. As his small business grew he began incorporating raw diamonds into his work. Reed was among the first to use raw diamonds in modern jewelry, creating a new category in fine jewelry.〔("10 Products That Revolutionized the Jewelry Trade" ), ''JCK'', 1 January 2012. Retrieved on 2 January 2015.〕
In 2010 Reed opened his first showroom in Boulder, Colorado.〔Gollan, Doug ("In Todd (Reed) We Trust" ),''Elite Traveler'', 11 July 2014. Retrieved on 2 January 2015.〕 His second showroom opened in Venice, CA in September 2014.〔Alcala, Natalie. ("Ethical Fine Jeweler Todd Reed's Venice Shop Opens Next Week" ), ''Racked LA'', 4 September 2014. Retrieved on 2 January 2015.〕 Reed's designs are also sold in more than 70 jewelry stores nationwide.〔 ("Todd Reed Bows in Venice Beach" ), ''WWD'', 25 September 2014. Retrieved on 4 January 2015.〕
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